This NSFW Pornhub advert is actually a PSA for cancer awareness

Warning: This is NSFW

South American ad agency DDB Bolivia has uploaded a non-erotic video to PornHub to teach heterosexual men how to check their partners for breast cancer.

They claim it is the first fake erotic video on PornHub. It starts off faux-erotic and then turns into an advert for the Alcázar Gynecology Institute.

As Adweek note, it is an interesting technique to reach a new audience but the advert sexualises breast cancer - something breast cancer charities have previously spoken out against.

You can watch the advert here.

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