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This is why we can't have nice things.
Forget the ice bucket challenge and planking - it's 2015, and YouTube thrillseekers are obsessing over 'extreme phone pinching.'
It's what it says on the tin, really. Participants take their shiny expensive smartphones.
Hold them using the least amount of surface area possible.
And dangle them from the nearest handy bridge, balcony or cliff.
Whatever, they're all ridiculous.
It's weirdly exhilarating to watch, and absolutely hilarious when people (inevitably) end up dropping their phones.
Enjoy some of the best below:
More: Could the Twizzler be the new Ice Bucket Challenge?