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At first, people were not happy with Eminem's new beard.
After all, it's a bit pube-y and, more importantly, where's the peroxide blond?
But there's a twist.
Hilarity has blossomed after a realisation that Eminem now looks remarkably similar to when Mariah Carey dressed up as him in her 2009 single Obsessed.
More: Mariah Carey accused of yet another Photoshop disaster