It's Back to the Future Day and people are having a tough time dealing with the excitement

Unless you’ve hidden from social media entirely today, you’ll know that it is Back to the Future Day.

Today, 21st October 2015, is the day that Marty McFly arrives at when he travels to the future in the 1989 classic, Back to the Future Part II.

As you may imagine, certain social media brands, companies and organisations have sought to take advantage of this iconic day in pop culture.

So kick your self-lacing Air Mags up and take a look at our condensed showcase of the best and worst contributions Back to the Future Day has seen so far:

istodaythedaymartymcflyarriveswhenhetravelstothefuture.com

I mean, what else were we expecting? It's sort of the entire point of the site.

Uber:

If you type in PepsiMax into the promotions tab on the app, there is a chance you could get a free ride in a DeLorean.

You may have to be in zone one in London, however and there only seem to be a few 'Time Machines' knocking about.

Stanford University:

Of course Stanford has built an electric, self-driving, drifting DeLorean.

Respect.

USA Today:

Universal Pictures:

The production company has covered the Jaws reference...

...Hoverboards...

...and they've given Doc Brown the chance to relay a personal message, via YouTube:

The DWP:

Shut it down, shut it all down...

Surrey Police:

Nike:

Firstly, this:

Secondly, to celebrate, Nike has also re-released Marty McFly's Bruins.

Thirdly, the company has hinted that the self-lacing air mags could be released today after months of speculation.

Here's Nike's PR director:

Don't toy with our gentle hearts, Heidi.

Pepsi (which needs to calm down):

The company released Pepsi Perfect (the brand featured in the movie) but quickly sold out on Amazon in the early hours of the morning, at which fans and customers have expressed their dismay.

Obviously, there's now a petition to bring it back.

South Australia Police:

Ayrshire Police:

Bristol Science Centre:

Iceland:

Clutching. At. Straws.

German news network Tagesschau:

Toyota:

The mother of parliaments:

Arena Flowers:

Churchill Insurance:

Rocket League:

The car football game has added a custom skin, none other than the BTTF DeLorean. Only fitting for a rocket car game, really.

Overall...

More:All the things that Back to the Future got right (and wrong)