A 3D digital cat is melting hearts after being projected over billboard in Japan

Cats are known for “choosing” their homes, simply sauntering in and deciding to stay. A similar version of this scenario played out on a billboard in Japan, where a gargantuan 3D cat has made its home a 1,664-square-foot curved LED high-resolution screen billboard in Tokyo.

Okay, maybe the cat didn’t choose it — but the point remains. Cats choose where they live, even if it’s a publicity stunt overseen by professional humans in advertising.

Nick-named “Shinjuku Cat,” the gargantuan feline sits atop a building in Tokyo’s bustling Shinjuku district, and can be seen walking around, napping and even loudly meowing from 7 a.m. until 1 a.m. every day, totalling to 18 hours of daily digital cat time. Perfect for the lonely passerby!

And it’s true, people love it. So much, in fact, that one Twitter account has gone viral for simply sharing a video of Shinjuku Cat in action. So far, a 17 second video of Shinjuku Cat observing and meowing at passerby has ammassed over 139 thousand likes. It’s also been retweeted nearly 52 thousand times.

Cross Space, one of several companies behind the charming billboard, live-streams a 24 hour feed of of the Shinjuku Cat billboard on YouTube, as well — even when the digital display is off.

Per UPI, the Shinjuku Cat billboard was specifically designed in an attempt to draw attention to the brand-new, high-tech advertising space, known as “Cross Shinjuku Vision.” The website promoting the billboard claims that approximately 190,000 people pass the location each day, likely admiring Shinjuku Cat while they’re at it — or whatever the next advertisement may be.

Though we personally think the cat should remain indefinitely. Shinjuku Cat has immense potential as a company mascot, don’t you think?

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