But a few hours after Musk tweeted a fact-checking Birdwatch box popped up notifying people that advertisers were suspending or canceling ad buys because of concerns related to content moderation.
\u201cThis is getting good now. Twitter has added a \u201cfact check\u201d to Elon Musk\u2019s own tweet falsely claiming activist groups are responsible for a massive drop in Twitter revenue. Twitter points out it\u2019s his own mismanagement that\u2019s responsible.\u201d
General Mills, Pfizer, and Audi are just some of the major companies to pull ads from Twitter according to the Wall Street Journal.
Some companies have pointed to Musk's lack of clarity regarding the future of Twitter's content moderation as their reason for scaling back advertisements.
Musk's tweet was met with counterarguments.
\u201cI don\u2019t know who needs to hear this, but advertisers deciding to leave your platform because you behave like a gigantic asshole is called the free market. People telling advertisers that they should leave is called free speech.\u201d
— No Lie with Brian Tyler Cohen (@No Lie with Brian Tyler Cohen)
The Birdwatch fact-check disappeared from Musk's tweet in the afternoon. It is unclear why.
\u201cIt appears Elon Musk has removed the fact check box that Twitter added to the bottom of his tweet.\n\nIn Muskland, some voices are more equal than others.\u201d