Elon Musk will allegedly start laying off his Twitter staff on Friday (November 4) – just a week after completing his eye-watering $44bn (£38.2bn) takeover.
An email sent across the business read: "In an effort to place Twitter on a healthy path, we will go through the difficult process of reducing our global work force,"
"We recognize that this will impact a number of individuals who have made valuable contributions to Twitter, but this action is unfortunately necessary to ensure the company’s success moving forward."
The news has since birthed the hashtag #OneTeam on Twitter, with former employee Sarah Elizabeth Graham writing: "You can take the Tweeps out of Twitter, but you can NEVER break the spirit of the #LoveWhoYouWorkWith culture."
She added: "As someone who spent their 40+ hours a week meeting Tweeps all over the world and amplifying the best parts of us, it's hard not watch with heart break."
"But as hard as it may be for some of us to admit, we will ALWAYS root for this service. We will always be Team Twitter. When the purpose is so much bigger than any of us and this particular moment, you have no choice but to #LoveTwitter".
\u201cThere's a reason #OneTeam is trending today...just moments before massive layoffs are allegedly about to take place.\n\nYou can take the Tweeps out of Twitter, but you can NEVER break the spirit of the #LoveWhoYouWorkWith culture.\u201d
— Sarah Elizabeth Graham (@Sarah Elizabeth Graham)
More and more people turned to the platform with Twitter employees, past and present, sharing sentimental messages.
People across the globe also shared their words of support.
\u201cNo matter what happens tomorrow, the #OneTeam spirit will live on forever. #LoveWhoYouWorkWith\u201d
\u201cOnce a Tweep, always a Tweep. The people at Twitter have always been its greatest resource, value and gift. If any Tweeps need anything \u2014 venting, resume review, intros and referrals \u2014 even if I didn\u2019t work with you \u2014 please reach out #oneteamforever #lovewhoyouworkwith #OneTeam\u201d
\u201cIt\u2019s been less than 2 months since I got hired but it\u2019s been an honor that I had a taste of Twitter\u2019s #LoveWhereYouWork, #LoveWhoYouWorkWith, and #OneTeam culture. \ud83d\udc99\ud83e\udee1\u201d