From Love Islander to "influencer" has become a popular trajectory for contestants, and it's easy to see why.
Racking up social media followers in their hundreds of thousands during the show, it's not surprising that many of them use their "brand" to shift products.
Former flight attendant Amy Hart, recently told Grazia after leaving the programme that, in light of two suicides in recent years, the ITV show's team warned contestants in advance that they would likely have to leave their old life behind:
Be aware you won’t be able to go back and work at Tesco afterwards because everyone will know who you are – your work life will change.
Aside from the prize money of £50,000, many win huge sponsorship deals with companies ranging from Dairy Milk and Armani, to Thorpe Parke and William Hill.
While Ms Hart is certainly set to profit, from appearances on Loose Women, selling exclusives to tabloids and product placements on social media, she recently decided to break the mould and support a children's hospice.