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On Wednesday the BBC revealed how much it pays its biggest stars, revealing a fairly sizeable pay gap for all to see.
Figures released by the corporation showed that Chris Evans, the BBC's highest earning male presenter, takes home four times as much as the highest paid woman Claudia Winkleman.
The information was given to the media and embargoed until 11am on Wednesday morning.
Piers Morgan, from competitor station ITV, broke the embargo, announcing some of the pay details an hour before.
BREAKING: Chris Evans highest paid BBC star: £2.2-2.49m.
(2. Gary Lineker: £1.75-1.79m)
Highest paid woman:
Claudia Winkleman £450k-£499k. — Piers Morgan (@Piers Morgan)
In his remarks, Morgan slammed the BBC for its sexist pay policy.
Big fan of the BBC but if you position yourself as the very bastion of equality.. you must practise what you preach. #bbcpay — Piers Morgan (@Piers Morgan)
The breach of the embargo was criticised by Sky's senior political correspondent Beth Rigby on Twitter.
.@piersmorgan is utterly disgraceful to break embargo when hacks gathered at BBC for press conference & respected l… https://t.co/lH5pLVzuMA — Beth Rigby (@Beth Rigby)
Morgan responded to this, moments after calling the BBC sexist, by being sexist.
Oh settle down, petal.
I just scooped you. Be better next time. https://t.co/O9EQAHPFak — Piers Morgan (@Piers Morgan)
Oh settle down, petal. I just scooped you. Be better next time.
Other reporters chastised him.
When the Times reporter Kaya Burgess tried to point out his hypocrisy, Morgan claimed he didn't see why 'petal' was a sexist term for a fellow broadcaster.
Everyone had figures, under embargo. Morgan breaks embargo. Claims it as a "scoop". Is sexist to excellent reporter. https://t.co/VGzmw574Kb — Kaya Burgess (@Kaya Burgess)
What's sexist about the word 'petal'? https://t.co/UDnYc9yYBQ — Piers Morgan (@Piers Morgan)
Morgan's fight for clicks and attention, continues on his timeline.
Flowers are gender-fluid.
Relax. https://t.co/emtoncbg6D — Piers Morgan (@Piers Morgan)
More: These industries have almost closed the gender pay gap