On Sunday Gordon Brown broke his silence on the Labour leadership contest, delivering a speech which urged his party to become "electable" again.
While he did not mention Jeremy Corbyn by name, he warned against Labour becoming "a party of permanent protest, rather than a party of government".
Understand we seek power for a purpose. Know that to win power we have to win the people.
But his style when delivering the speech nearly overshadowed his message, with many commentators noting that the former prime minister spent most of the time delivering it pacing up and down the stage.
Of course, it has now been re-dubbed, giffed and set to the Proclaimers: