It’s no big deal, I’m still Santa, I just happen to be a Santa of Color...
Jefferson met the owner of the Santa Experience, Landon Luther, at a Santa Convention in Missouri over the summer, and while there were over 1,000 Santas, he had been the only black one.
According to Jefferson, being a black Father Christmas allows children of colour to identify with him.
I was doing an event, and one child said, ‘Santa, you’re brown,’ and I said, ‘Yes, I am, but Santa comes in many different colors.’ He said, ‘Oh,’ so I gave him a candy cane, he ran off with other kids.
Racist people took to the comments section of the CBS Minnesota article and posted offensive comments about his colour.
This prompted the news group to turn the comments off, and Star Tribune also turned comments off when its article was published.
Suffice it to say, his four-day slots were quickly fully booked.
The people of Twitter responded to the racism in kind:
Watching people meltdown over a Black Santa in the Mall of America. "Santa is white!" Well, in our internment camp he was Asian. So there.