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When you work in real estate, you’ve got to find fresh ways to stand out.
That seems to be the thinking behind a new advert for a luxury home in Australia, which must be one of the most ridiculous of all time.
What makes it so ridiculous? Well, you can see for yourself below:
The video, which was first posted by real estate firm LJ Hooker Bankstown, is for a house in the Padstow suburb of Sydney.
And if all that dancing and jumping on table tops doesn’t make you want to buy it, nothing will.
Siri show me something so breathtakingly horrific that it borders on art https://t.co/Xmd1po6qRl — Benjamin Law 羅旭能 (@Benjamin Law 羅旭能)
STOP EVERYTHING AND WATCH THIS - just a very normal real estate listing / true romance / film clip video. https://t.co/XzdwtX2w4j — Elysse Morgan (@Elysse Morgan)
Screen Australia need to fund a feature length version of this crazy suburban romantic spy thriller musical immedia… https://t.co/Gb7HQhZ2pj — Jason Di Rosso (@Jason Di Rosso)
This Tweet from @AttackOfTheClaw has been withheld in response to a report from the copyright holder. Learn more. — Ben (@Ben)
@gingerandhoney also for those in this thread asking if the toilet has full line of sight to the kitchen/dining roo… https://t.co/JqSdKJQgdK — Nick Evershed (@Nick Evershed)
LJ Hooker Bankstown has since apologised for the video and removed it from its social media.
The company said:
LJ Hooker Bankstown is always looking for new ways to market our listings; however, this time we missed the mark.We live and we learn.
LJ Hooker Bankstown is always looking for new ways to market our listings; however, this time we missed the mark.
We live and we learn.
But to be honest, no-one should be apologising for the video – if anything, we should be thanking them for making it.
Sam Nader, the man who commissioned the video, told the Guardian Australia that he “wanted to do something different in the industry”.
And it is definitely different.
Video gets attraction to the property, and the whole point of real estate is to get as many eyes as possible on the property.It was supposed to be funny. Whether it’s funny, it’s rude or it’s sexy, every video I do is different.
Video gets attraction to the property, and the whole point of real estate is to get as many eyes as possible on the property.
It was supposed to be funny. Whether it’s funny, it’s rude or it’s sexy, every video I do is different.
By that standard, you could almost say the video is a success.
Nader’s new fans will be patiently waiting for his next work…
More: US estate agent uses half-naked fitness models to try and sell a house