Tory politician Shaun Bailey has found himself being ridiculed for a new campaign video parodying one of Britain's most-loved reality shows.
Bailey, the Conservative mayoral candidate for the 2021 election, is seen ‘competing’ with Labour incumbent Sadiq Khan – who is superimposed onto the video – in "The Great London Bake Off".
In the almost dystopic video, doppelgangers of Paul Hollywood and Prue Leith praise Bailey’s ‘passion for London’ with an icing-heavy cake covered in miniature policemen.
When they take a bite of the grand gateau, fake Prue says with praise: “you can really taste the reduction in crime”.
The lookalikes then turn to Khan’s smaller, messy-looking creation, calling it “half-baked”, despite having four years to fix the city up.
Bailey was almost immediately mocked for the video – noting its strange vibe and very bizarre scripting – calling it 'awful', 'cringe worthy' and 'comically bad'.
“I can only assume that this was created by Sadiq Khan's team to make Shaun Bailey look like the sort of idiot who would do something this toe-curlingly embarrassing,” a parody account of Boris Johnson wrote.
“I can't imagine how embarrassing it must be to put all this effort into a video like this, and all it does is remind people that you represent the party that cut 21,000 police from UK streets,” another person commented on the video.
And this is not Bailey’s first bizarre stunt as of late, as last week he sent out flip flops with Sadiq Khan's face on them to journalists.
Londoners will be voting for mayor in May of next year, and it looks like Bailey might need to step up his campaigning game.