New social media startups are popping up to help influencers earn some extra cash as they carry out everyday mundane tasks, such as deciding what to eat or who to message, and people are finding it strange.
According to a report, digital creators form the “fastest-growing type of small business.” However, when every social media platform is crawling with them, the market is also becoming saturated. This often equates to people needing to diversify their streams of income.
As reported this week by The New York Times, one such way is NewNew, an app that allows your followers to vote in a poll to select your next tasks, such as whether to break up with your boyfriend or not.
However, to have this privilege, one must pay.
Courtne Smith, the founder and CEO of the polling app told The New York Times that it is “similar to the stock market” as users “can buy shares, which are essentially votes, to be able to control a certain level of a person’s life.”
Smith added: “We’re building an economy of attention where you purchase moments in other people’s lives, and we take it a step further by allowing and enabling people to control those moments.”
Also speaking to The Times, Jen Lee – the founder of a creator economy on Discord – said: “Creators are burning out, but their fans want more and more. By monetising each aspect of their daily life, they can extract value from everyday interactions.”
The app – which retains the right to remove users who post inappropriate content – is reportedly in the beta testing phase, and some influencers are already earning money this way.
This app comes after efforts for online personalities to create extra money, such as PearPop, where users can pay people like TikTok star Griffin Johnson to comment on your photos.
Some people have argued that platforms like these and others allow people without large followings to make money from their online activity.
However, some have expressed how dystopian it feels.
However, some were more philosophical about the news.