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Lush/Subway/Dyson
April Fool’s Day 2026 is here, which means brands are once again rolling out their weirdest, wildest and occasionally believable PR stunts in a bid to win the internet.
Marked every year on 1 April, the tradition dates back centuries, with many theories surrounding it and confirmed origins unclear. Roots are often linked to calendar changes in 16th-century Europe that left some people celebrating the new year on the 'wrong' date – and becoming the butt of jokes.
Fast forward to today, and April Fool’s Day has become a major moment in the marketing calendar, as companies compete to create the funniest, most viral (and sometimes most convincing) pranks.
From absurd product launches to surprisingly plausible innovations, here are the best April Fool’s Day stunts of 2026.
Dyson
Dyson has 'entered' the pet grooming industry with the launch of its Beauty Pet Range – because apparently your dog now needs a blow-dry too.
The spoof lineup applies the brand’s signature hair tech to furry companions, promising high-performance styling for pets of all shapes and fluff levels.
Dyson
Lush
Lush is leaning fully into the chaos with a 24-product April Fool’s 'collection'. The range includes everything from insect-shaped soaps to 'grub' shower gummies and slime-inspired washes.
Lush
The Gym Kitchen
The Gym Kitchen is taking on the beauty giants with a high-protein moisturiser no one asked for (but everyone will talk about).
The joke product claims to deliver 30g of protein per pump, alongside collagen amino acids absorbed straight through the skin.
The Gym Kitchen
Slim Chickens
Slim Chickens has teamed up with Victorian Plumbing for what might be the most unhinged collab of the day. The concept: a bath with a built-in sauce tap that dispenses their signature Slims Sauce straight into the tub.
Slim Chickens
Gousto
Gousto is calling out the nation’s 'fake from-scratch' cooks with the launch of a brutally honest new app.
Named Stova, it supposedly tracks your real-time kitchen effort, from chopping speed to stirring consistency, and turns it into shareable stats.
Gousto
TALA
TALA has 'announced' a bold rebrand – changing its name to TATAs. The activewear brand is leaning into the viral appeal of its sculpting tops and 'free-boob-job' designs.
TALA
Subway
Subway is getting into marathon prep with a new range of energy gels inspired by its sauces. Dubbed Sub-Gels, the limited-edition products promise the quick-hit carbs runners need, without ditching those familiar flavours.
Subway
Dr Will's X Gü
Dr Will’s and Gü have teamed up for a dessert that genuinely sounds like it could exist — until you hear the twist. The rich chocolate pudding features a molten centre made from Sriracha hot sauce instead of the usual gooey filling.
Dr Will's X Gü
JusRol
JusRol is stepping into skincare with a product straight out of the pastry aisle. The 'dePUFF' sheet mask promises buttery smooth skin and a very specific side effect: the sudden urge to host brunch.
JusRol
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