Arguably one of the fashion world’s hotly-anticipated drops of the year, Kanye West’s collaboration with Gap achieved a jaw-dropping cash return – after raking in $7m overnight from one jacket.
The rapper signed a ten-year partnership with the American clothing retailer in 2020, which focuses on revamped wardrobe staples such as T-shirts, hoodies and joggers. The Yeezy x Gap collaboration is reportedly worth a whopping $4.7 billion, and shares of the fashion retailer have increased by 42 per cent.
Priced at $200 in sizes XXS to XXXL, the jacket – also sold in blue and black – is available for pre-order, though shipping will be around Spring 2022.
Lucky Yeezy fans took to Twitter to share their good news, while many were left frustrated with the estimated shipping date. One said, “It ships in the spring. So I’m going to get to wear it what… once and then have to wait to winter 2022 to wear it. Make it make sense. I was expecting way more from this Yeezy x Gap collection.”
While one hit back at the former GAP CEO’s claim, “Yeezy sold $7 million worth of jackets overnight but the Yeezy x Gap deal “doesn’t make any sense” Yea, right.”
Got my GAP x YEEZY jacket. https://t.co/GvQNMfjCfy