You might have thought a cereal advert couldn’t be controversial – but you’d be wrong.
Nestle has faced confusion and criticism over its latest cereal ad. It features Cheerios, Shredded Wheat and Shreddies being poured into a bowl.
So far, so good.
But the cereal is poured into a bowl that already has milk in it.
That’s right – cereal is poured into a pre-milked bowl. All rules of physics and common sense are thrown out of the window.
Here's the video, if you're brave enough to watch it:
And people are not happy.
In the Nestlé cereal ad, they pour cereals into bowls that already have milk in. WHO DOES THAT? WHO?— David (@David) 1453734300
The new Nestle cereal advert shows the cereal being poured into the bowl after the milk, who does that!?!?!?— Bee 💕 (@Bee 💕) 1489349805
Nestle advert repeatedly shows the cereal being added *after* the milk. Does anybody do this? It's madness.… https://t.co/TpbgkWkLjT— Scott Jordan Harris (@Scott Jordan Harris) 1489067660
@ScottFilmCritic the ad needs banning— Mike P Williams (@Mike P Williams) 1489067780
A Nestle spokesperson said:
We didn't mean for the advert to confuse our consumers. We recognise that people like their favourite cereal in different ways and it's delicious whatever order you put the milk and cereal in.
Stand down everyone.Back to normalcy.