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Dove has built up a bit of a reputation for innovative advertising.
Their various ‘Real Beauty’ campaigns have drawn acclaim for challenging the stereotypes that the beauty industry forces upon women’s bodies.
But their latest adverts take aim at a different (but no less deserving) target: Donald Trump’s administration, and its shaky relationship with the truth.
Jumping on Kellyanne Conway’s notorious use of the phrase ’alternative facts’, Dove put this advert in several UK newspapers.
Love this! Smart, relevant content hitting social, fueled in newspaper TY @Noelephant @lucacorteggiano @ariverany… https://t.co/fWFVx5rpw8 — Khai (@Khai)
New Dove antiperspirant increases your IQ by 40 points.New Dove antiperspirant boots your Wi-Fi signal.New Dove antiperspirant knows a guy who can get you on the guest list.
New Dove antiperspirant increases your IQ by 40 points.
New Dove antiperspirant boots your Wi-Fi signal.
New Dove antiperspirant knows a guy who can get you on the guest list.
And other similar gems.
Seen in Times and Guardian this morning. Yeah! Well done Dove. #alternativefacts #realfacts #dove https://t.co/oImA81ta1R — Andrea Cappi (@Andrea Cappi)
So how did they get this past advertising standards?
With his line at the bottom of course.
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