Tesco chairman John Allan discusses sell-by dates coming off in the future
Tesco chairman John Allan appeared on BBC's Sunday Morning programme where he discussed the rise in food costs and reducing food waste but has ended up sparking an online debate as to whether bread belongs in the fridge.
In an interview with presenter Sophie Raworth, the topic of reducing food waste in households came up where Allan hinted at the possibility of Tesco getting rid of sell-by dates in the future.
Raworth then asked Allan whether he eats bread past the sell-by date, to which the supermarket boss said he does and believes “many other people do”.
“There is a re-appraisal going on at the moment about whether sell-by or eat-by dates are over conservative, and I think that’s going to change in the years ahead.
“Quite a lot of those dates will come off," he added.
"If you have a loaf of bread that's past it's sell-by date, do you eat it?" Sophie Raworth asks Tesco chairman John Allan\n\n"I know I can keep bread for a long time beyond its official life, I think savvy customers realise that" he replies\n\n#SundayMorning https://bit.ly/3uzU0UN\u00a0pic.twitter.com/sbZVCLu9pf
It's okay if you intend toasting it, it will lengthen useful life. You can also keep a sliced loaf in the freezer and toast direct from frozen.\n\nBut fridge will make bread stale faster, so quickly not good for eating fresh.
— Matthew Malthouse (@Matthew Malthouse)
I don't trust anyone that keeps bread in the fridge!
My food budget is pretty high these days (I literally had oysters for lunch yesterday) and yet I still keep my bread in the fridge because waste is still waste, whoever is doing it.https://twitter.com/mikeysmith/status/1490258751194124288\u00a0\u2026
I keep my bread in the fridge and it lasts weeks longer before it goes mouldy. Hate throwing out food!
— Edward Marno \ud83d\udc99 (@Edward Marno \ud83d\udc99)
So... should bread be kept in the fridge?
Well, according to Good House Keeping, your loaf of bread should avoid the cool temperatures.
"Never keep your bread in the fridge. The starch molecules in bread recrystallize very quickly at cool temperatures, and causes the bread to stale much faster when refrigerated."
They added that "loaves should be kept in an air-tight plastic bag at room temperature rather than in the fridge," and bread boxes are great if you want to store bread for a few days.
Elsewhere, the current matter of rising food prices was also discussed in the interview, as the supermarket boss warned "the worst is yet to come" for rising food prices.
"I think the combination of increasing energy prices, the impact of National Insurance increases [in April] on people's incomes, and to a much much lesser extent increasing food prices, is going to squeeze the hardest-up still harder," he said and believes food prices are most likely to rise by 5 per cent as a result.
“It troubles us and I’m sure troubles many people that people may have to struggle to choose between heating their homes and feeding their families.
“That’s clearly not a situation any of us should tolerate," Allan said.
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