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A nineteen-year-old man is currently roaming the streets of Norway, dressed as a giant penis and firing glitter at people.
But far from carrying out high jinks just for YouTube lols, this man has been enlisted by sexual health charity RFSU.
The idea behind the stunt is to raise awareness about chlamydia and contraception in Norway.
"I thought it was hilarious. If I can do a good thing for others, just by being a dick, there is nothing better,” Philip van Eck, the man inside the costume, told Tønsberg Blad.
According to The Local, 23,000 Norwegians contract the STI every year but use protection less than their Nordic neighbours.
Perhaps that's all about to change...
More: This man is painting penises on potholes so the council has to take action