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Neighbours learn sign language to give deaf young man a nice surprise

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Meet Muharrem, a young man from Istanbul who has impaired hearing.

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His sister Ozlem joined forces with ad agency Leo Burnett and Samsung for a once in a lifetime experience.

They spent weeks teaching his neighbours how to sign, and set up cameras around where he lives.

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Muharrem's first inkling that everything isn't as it seems is when he leaves his house with Ozlem, as a man signs "good morning".

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Encounters in a bakery, outside a market and with a taxi driver convince him that something is up, until eventually the message for Samsung Turkey is revealed.

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Yes, this video is an advert, but it's a nice advert.

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Watch it below:


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