Halloween's a pretty scary time of year, and it gets scarier when Donald Trump is running for president.
To get into the spooking spirit, Richard Branson has scribbled down his thoughts on Donald Trump and published them online.
Within the anecdote, based on a personal meeting with Trump, are some pretty harrowing quotes about the presidential candidate, from billionnaire to billionnaire:
Some years ago, Mr Trump invited me to lunch for a one-to-one meeting at his apartment in Manhattan. We had not met before and I accepted. Even before the starters arrived he began telling me about how he had asked a number of people for help after his latest bankruptcy and how five of them were unwilling to help. He told me he was going to spend the rest of his life destroying these five people.
He didn’t speak about anything else and I found it very bizarre. I told him I didn’t think it was the best way of spending his life. I said it was going to eat him up, and do more damage to him than them. There must be more constructive ways to spend the rest of your life. (Hopefully my advice didn’t lead to him running for President!)
We all hope so, Richard.
Branson writes that he was unlikely to offer Trump financial help - but Trump never asked, rather perplexing Branson as to the point of the meeting. He also goes on to criticise Trump's temperament, a quality that Trump highly praises about himself.
I left the lunch feeling disturbed and saddened by what I’d heard. There are a lot of frightening things about this election; not least that policy has been pushed so far down the agenda. What concerns me most, based upon my personal experiences with Donald Trump, is his vindictive streak, which could be so dangerous if he got into the White House. For somebody who is running to be the leader of the free world to be so wrapped up in himself, rather than concerned with global issues, is very worrying.
Branson continues to praise Hillary Clinton, stating that when he met her, she was eloquent and a "good listener", praising her capacity for overview rather than obsessing in personal minutae.