This is a breakdown of words used in tweets sent from iPhone (eg from Trump’s staff), versus from Android (Trump himself).
The difference is pretty telling.
The most common words from iPhone are the sort of words you’d expect from an America leader – jobs, women, Americans, investment – and then phrases like ‘Great meeting with’ and ‘The Oval Office’. These sound like the pre-approved PR messages from aides that they are.
From the Android though? Three of the top four are ‘fake news’, ‘news media’ and ‘failing@NYTimes’.
Something on your mind, Donald?
The full NBC piece also tracks things like the timings and frequency of tweets, and their relationship to cable news broadcasts, and it’s definitely worth a look.