On Tuesday The Sun set out its vision for Britain in the gloriously-named Sunifesto.
Twenty-four hours later and the paper has published responses from political party leaders to the call for honest politics, a stripped-backed BBC, radical NHS reform and a "real" war on waste - with Nick Clegg providing an astonishingly equivocal quote.
Ed Miliband did not comment, but a Labour spokesperson proved it is possible to say nothing in 10 words by providing this statement on behalf of the party: "There are some things we agree with and disagree with."
David Cameron offered this slightly baffling quote (what about 2010, Dave?):