Coca Cola recently announced Coke Ginger, one in a series of limited edition flavours that the company has released around the world.
Flavours were exclusive according to certain countries, which featured Black Cherry (US), Vanilla (UK, Canada and the US), Orange (UK, Latvia, Russia), and Green Tea (Japan) - and Ginger in Australia.
Suffice to say people were divided about the ginger one.
In the midst of such controversy, we were reminded of the time a man decided to drink 10 cans of Coke a day for one month to see what effect the sugar would have on his body.
George Prior, 52, from LA, had a healthy physique and followed the Paleo diet which focuses on lean meats, vegetables and berries.
He documented his efforts on a website, where he reported that by the end of the month he had gained 23 pounds.
He also complained of a developing a craving for Coke and other sugars during the experiment.
"I'm urging people to examine the amount of sugar in their diets," he said in his video. "People need to be aware of the real and powerful damaging effects of sugar on their health."
"Kids shouldn't drink Cokes. But then kids shouldn't drink juices, either, and that's going to be a very hard sell to parents who believe that juice is 'natural' or even 'organic'. It's sugar, and not only do kids not need it, it's bad for them."
In response to a similar story about drinking Coca Cola, a company spokesperson said:
People have enjoyed drinking a Coca-Cola for more than 129 years. Like all soft drinks, it is perfectly safe to drink and can be enjoyed as part of a balanced diet and lifestyle. We provide a choice of colas to meet the needs of different consumers, including options that are lower sugar, sugar free and caffeine free.