Liz Kendall and Andy Burnham have released new campaign videos for the Labour Leadership race on YouTube. And they’re both, in their own way, a little awkward.
Let’s face it, campaign videos are hard. To try and capture what someone stands for, make them appealing and make them seem like someone to vote for - while also keep the content shareable - is a tough ask.
If it weren’t for the fact that some people still, incredibly, support candidates off the back of them, they probably would be scrapped.
With that caveat in mind, let’s have a little fun watching what two of the Labour Leadership candidates have offered up.
Liz Kendall’s video is two minutes long, and takes the cliché biscuit.
It depicts Kendall sitting in her office, drafting a letter to the Labour Leadership pleading for their vote. She even smiles at the end of the letter voiceover.
It's so preposterous that it's started a hashtag #WhatIsLizLookingAt.
In fact, any attempt to skewer the lack of substance or information in this video is impossible. It’s just that nebulous.
Watch it for yourself below:
Next, we come onto Andy Burnham.
Andy’s video is eight minutes long, presumably to offer more insight. It draws on his family life, some nonspecific shots of him talking to what we presume are members of the public, and his involvement in the Hillsborough inquest.
This is marginally more successful at endearing the viewer, in this writer's opinion, as it gives a viewpoint of what has motivated him and a limited view of what he has done.
However, the introduction is slightly awkward. Including the completely not-at-all meticulously pre-planned conversation with his wife about how they met and what a great guy Andy is.
Watch the full video below:
Jeremy Corbyn and Yvette Cooper have yet to submit promotional campaign videos – we’ll let you know if they turn up.
Wouldn’t it be radical if these shareable campaign videos featured policies, or moreover were simply a briefing on the candidate’s stance on issues? A simple, clear-cut overview that looked like it didn’t take a worrying amount of money and planning to produce.