The UK government is expected to unveil a new slogan in its effort to keep the public safe against coronavirus and prevent the spread of the pandemic.
The previous message of 'stay at home, save lives, protect the NHS' is to be dropped in favour of the new slogan which reads 'stay alert, control the virus, save lives,' as reported by the Sunday Telegraph.
This comes ahead of Boris Johnson's speech which he is due to give to the nation at 7 pm on Sunday evening where he will outline the next stage of lockdown.
The newly designed message to the public is reportedly the vision of Isaac Levido and Ben Guerin, who were both said to be behind the Tories social media strategy in December's general election.
However, before the new slogan has even been officially unveiled it has come under widespread scrutiny as many feel that it is irresponsible to change the message at this stage and that the new one doesn't make much sense.
This, according to the Sunday Telegraph, is Boris Johnson’s new Coronavirus slogan to replace ‘Stay at home’. No o… https://t.co/GM1DF6Pv5u— Piers Morgan (@Piers Morgan) 1589058777
So which is it? Are people who want to sit in the park for an hour the worst people on earth? Or are those who stay… https://t.co/LFWYxcWWjp— Jonn Elledge (@Jonn Elledge) 1589058611
Go out, meet people, have a party, do whatever you want and you'll be fine, as long as you stay alert in case you s… https://t.co/pQDWCIQRc0— Parody Boris Johnson (@Parody Boris Johnson) 1589063843
Is Coronavirus sneaking around in a fake moustache and glasses? If we drop our guard, will it slip us a Micky Finn?… https://t.co/UKpt1EgH8y— J.K. Rowling (@J.K. Rowling) 1589058769
A bit fucking difficult to stay alert to something that’s 0.0001 millimetres in diameter. This pandemic is going to… https://t.co/wHoHOLv4pc— Adam Kay (@Adam Kay) 1589058788
The messaging from this government throughout this crisis has been a total joke but their new slogan takes it to a… https://t.co/2RFISv2IET— Dave Ward (@Dave Ward) 1589061068
PLEASE CAN SOMEONE TELL BORIS CORONAVIRUS IS NOT A PHYSICAL ASSAILANT You can't stay alert to single stranded RNA https://t.co/bnHKXziFjV— Julia Simons (@Julia Simons) 1589061138
None of these 3 instructions make any sense. They aren’t saying anything. ‘Stay alert’ - How? Stay alert for what… https://t.co/tEYT5e47zm— Nooruddean (@Nooruddean) 1589059891
This isn’t a strategy. It’s a communications disaster. https://t.co/diepewcTcb— Carole Cadwalladr (@Carole Cadwalladr) 1589060647
The slogan has since descended into ridicule and mockery with many using it as a joke at the government's expense.
Thoughts: 1. How can people 'control' a virus? 2. Not fucking 'control' again 3. Sounds like a cartoon character:… https://t.co/ow0DZf5eX1— John Harris (@John Harris) 1589059936
Cant sleep. Must stay alert. Must control the virus. You're not alert if you're asleep. Thats how the virus wins. M… https://t.co/nkbUpUewBU— TechnicallyRon (@TechnicallyRon) 1589060164
Stay Alert Control The Virus Save Lives Go To Mums Kill Phill Grab Liz Go To The Winchester https://t.co/tvJt0cVEg9— Gertrude (@Gertrude) 1589058111
⚠️“STAY ALERT”⚠️ How? Alert for what? Terrorists? Invisible muggers? ⚠️ “CONTROL THE VIRUS”⚠️ How? With mind contr… https://t.co/Tja4SniRI8— Dr Mike Galsworthy (@Dr Mike Galsworthy) 1589064660
Control The Virus feels like a lost Depeche Mode lyric. https://t.co/N9YuOfIkf5— Pete Morgan (@Pete Morgan) 1589060392
Can't get over how meaningless "stay alert" is. You'd may as well say "remain virus free" or "try not to die".— James Felton (@James Felton) 1589063329
This is straight from the Donald Trump school of virology #StayAlert https://t.co/84J18JTRB5— Leila (@Leila) 1589090211
STAY ALERT CONTROL THE VIRUS SAVE LIVES https://t.co/1YYn7nOxRo— barney farmer (@barney farmer) 1589090347
Very much the Harry Redknapp “fucking run around a bit” approach to guidance https://t.co/PVhf7FSiMi— Darren Richman (@Darren Richman) 1589094614
Stay home. Protect the NHS. Don’t fuck it up. https://t.co/0HMVdxub3x— Kath 💙🙀😷❄️🇪🇺✊🏾 (@Kath 💙🙀😷❄️🇪🇺✊🏾) 1589095362
We are calling for ‘alert’ volunteers to join our VirusWatch Scheme here in Brexit-on-Sea. You will be equipped wi… https://t.co/XqCkbMBGms— Mrs Nigel Farage (@Mrs Nigel Farage) 1589092914
The prime minister is also set to unveil a five-level coronavirus warning system which will help the UK get out lockdown, which is set to include a plea for workers who can't do their job at home to return to their workplaces and follow social distancing rules.
At the time of writing more than 31,000 people have died from coronavirus in the UK and at least 215,000 have been infected.
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