Even for Bill O'Reilly, this is bad

He's slipped under the radar while his Fox News colleagues steal the outraged limelight, but Bill O'Reilly is back with a bang.

The O'Reilly Factor host was discussing Barack Obama's backing of NBA star Lebron James's "I can't breathe T-shirt" - the last words spoken by Eric Garner while he was choked by an NYPD officer - with Martin Luther King III, Martin Luther King Jr's oldest son.

O'Reilly said he had no problem with Obama supporting the gesture but wanted more leadership from the president.

So far, so sane.

But then he suggested alternative T-shirts that black people might want to consider wearing, T-shirts bearing slogans like:

• Don't get pregnant at 14

• Don't abandon your children

• Don't allow your neighbourhoods into free-fire zones

"That's what the African-American community should have on their T-shirts," he said. "Am I wrong?"

"Well I think that's a part of it, but that's not the entirety," managed Martin Luther King III before quickly trying to move the conversation on.

Watch the clip here: