Dear @gucci, the Sikh Truban is not a hot new accessory for white models but an article of faith for practising Sikhs. Your models have used Turbans as ‘hats’ whereas practising Sikhs tie them neatly fold-by-fold. Using fake Sikhs/Turbans is worse than selling fake Gucci products.
Another Twitter user echoed their sentiments: "I honestly feel this is Disrespectful to The Sikh faith. Gucci please respect the sikh culture."
The turban is not just an accessory to monetize; it's a religious article of faith that millions of Sikhs view as s… https://t.co/C14QcVfaaI
The turban’s real name is the Dastaar, and it is a piece of headwear worn by many Sikh men, and women.
The wearing of the Dastaar, which represents honour, self-respect and spiritual piety, is worn by people of the Sikh faith, who observe the Five Ks (five items that Guru Gobind Singh instructed Sikhs wear at all times).
It is specially wrapped to cover a person’s long, uncut hair (kesh) and is an important of their identity.
This isn't the first time Gucci has come under fire for its fashion decisions...