Jeremy Hunt is trying to 'name and shame' restaurants with big puddings - and it's definitely backfiring

In a bid to tackle obesity, Health Secretary Jeremy Hunt has told restaurants - including Pizza Express and Starbucks - that they must cut portion sizes of puddings or face being named and shamed.

If restaurants choose to ignore Hunt (we would), he will publish a list of the restaurants with the biggest puddings.

What could possibly go wrong?

As you can imagine, the idea of a pudding list was welcomed by the masses.

In a private meeting, Hunt told 100 food companies that "doing nothing was not an option."

At first you came for our NHS, Hunt. Back off our cake.