Matt Hancock, the secretary of state for Health and Social Care, has made the cardinal error of going full Partridge. And you never go full Partridge.
In a bizarre video posted online, the Conservative MP is seen approaching the camera in a suit without a tie but, crucially, a poppy pinned to his lapel, holding a cup of coffee (calling to mind the infamous Boris Johnson video of recent times).
Hancock then stares down the lens and says:
It’s Yorkshire, it’s before seven in the morning, it’s raining and we’re ready to go.
He proceeds to get into the car and shut the door behind him.
People, understandably, had thoughts.