The announcement about Potato Head came alongside other news about the Potato Head franchise, including the fact that Hasbro plans to start selling ‘Potato Head’ family kits in the autumn.
This time, it’s about Mr.Potato Head – yes, the toy that’s just a plastic potato with a mustache and shoes from Toy Story. Hasbro, the manufacturer, announced that they’ll be dropping the Mr to make it a gender-neutral toy, as part of an update for the modern age.
Seems straightforward, right? It also seems like a lot of kids who would be the target demographic - between 4-10 years old - probably wouldn’t care too much. But rightwing commentators are pretty upset about it.
Some of the usual suspects – such as Sean Hannity - took it as a personal affront.
MR POTATO HEAD CANCELED: Hasbro to Drop ‘Gendered Toy’, Will Release ‘Potato Head’ This Year https://t.co/42cLjCsXGu
Speaking to the BBC, some people seemed to think it was just a move towards being more progressive.
"There is movement around gender neutrality at the moment," Frederique Tutt, a toy industry analyst for the NPD Group told the BBC. "It’s something that Hasbro has been addressing, along with inclusivity."