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Piers Morgan is still posting about a graphic cartoon of him pleasuring US President Donald Trump.
The image was first broadcast on BBC Two during satirical news show The Mash Report on Thursday.
During the programme, comedian Rachel Parris joked about Mr Morgan's interview style after his Q and A with the president last week.
Mr Morgan hit out at the BBC and raised concerns over double standards, claiming the broadcaster would not have aired the image if it featured two prominent women or gay men.
If the BBC broadcast an image like this after a female journalist interviewed @theresa_may - all hell would break l… https://t.co/yT95ynca3F — Piers Morgan (@Piers Morgan)
But multiple tweets shared by Mr Morgan went viral on Saturday. Lord Alan Sugar, who was clearly amused by the cartoon said:
I am going to ask my people to get me a blown up framed version of this picture for my office . To me it says it al… https://t.co/LuPSzu824Y — Lord Sugar (@Lord Sugar)
https://t.co/RrjBjN4jn8 — Dan Ozzi (@Dan Ozzi)
This is Twitter right now https://t.co/JDPoQ5rhQb — Toby Earle (@Toby Earle)
CAPTION OF THE WEEK MORE ! @piersmorgan
" Donald ,Hillary was right you are full of sh.. " https://t.co/uurJicu6hx — Lord Sugar (@Lord Sugar)
@Lord_Sugar @piersmorgan https://t.co/vCwpf9H8Vb — Bob Ohn (@Bob Ohn)
@piersmorgan @Ofcom I fixed it for you https://t.co/aSiXuyAhR0 — Richard (@Richard)
No idea who did this, @piersmorgan, but I’m appalled. https://t.co/Ap6O9shOg2 — Huw (@Huw)
I'm not remotely outraged.
I'm highlighting BBC gender equality hypocrisy. https://t.co/rytTqRik90 — Piers Morgan (@Piers Morgan)
The best thing about this pic is since Piers is one of the few people Trump follows, it's going to be all over his… https://t.co/AaYu2kpj2o — Tom Embury-Dennis (@Tom Embury-Dennis)
More: Piers Morgan shares disturbing cartoon of him pleasuring Trump, makes it go viral