This innovative campaign, ahead of International Women's Day, practically demands you look at it.

Using facial recognition technology, this billboard determines how many 'eyes' are on it, and the more people look at the image of a victim of domestic violence, the more her bruises and cuts heal.

Women's Aid, working with WCRS and Ocean Outdoor, says the campaign is meant to symbolise the utmost importance of not turning a blind eye.

The charity's chief executive Polly Neate told *Little Black Book Online*:

Domestic violence is experienced by hundreds of thousands of women every year, but many feel unable to tell anyone because they think that they won't be believed or that people won't understand. These women live in an invisible prison: controlled and harmed by the person who should love them most.

You can watch a video about the campaign below:

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