Alan Keery, centre, and staff at the Cereal Killer Cafe in east London serve only cereals to customers
Alan Keery, centre, and staff at the Cereal Killer Cafe in east London serve only cereals to customers

Health campaigners have criticised the government for its “appeasement” of the food industry after it emerged some of the nation’s most popular breakfast cereals contain more sugar than they did in 2012.

The public health campaign group Action on Sugar found 14 out of 50 cereals tested contained at least 33.3g of sugar, or eight teaspoons, per 100g.

You wouldn't give your child chocolate biscuits for breakfast, yet certain manufacturers are effectively doing that for us.

  • Kawther Hashem, Action on Sugar
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