Sally Kohn is a political commentator for CNN, who in the aftermath of the Sydney hostage crisis last December tweeted:
Sadly, the sentiment it expresses about how some sections of the media approach high profile shootings has rung true again and again, most prominently in the Charleston and Chapel Hill shootings last year, and November's Paris attacks.
Now in the wake of the murders of 50 people in Orlando, Florida, it's being shared once more.
The suspect, 29-year-old Florida resident Omar Mateen, who was killed at the scene, called 911 to pledge his allegiance to Islamic terror group Isis just before the attack, police said.
Some news outlets were reporting the attack was religiously motivated before Mateen's identity was even known - and #banMuslims and other racist sentiments are already trending.
Whatever Mateen's motivations, it is worth remembering that an entire religion is not at fault - just an utterly, utterly warped version of it.