Science & Tech

The Elon Musk versus Apple drama explained

Elon Musk Claims Twitter User Sign Ups at All-Time High

After tensions rose between Elon Musk and Apple earlier this week, it appears as though their beef has officially been squashed.

On Monday, Musk, 51, went on a rant about the tech giant, accusing the company of threatening to "withhold Twitter from its App Store" and ceasing advertising on Twitter.

"Apple has mostly stopped advertising on Twitter. Do they hate free speech in America?" Musk wrote, tagging Apple CEO Tim Cook.

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In a series of memes, Musk mocked Apple accusing the company of building a monopoly and censoring other companies.

While in the past Musk has slammed Apple's 30 percent Apple Store fee, things were starting to get personal.

Here's a timeline of what happened:

Musk Moderation

Tensions began after Musk acquired Twitter. Apple began pulling advertising from the platform, along with other companies, due to loosening moderation. Musk has promised "free speech" on Twitter and unbanned several controversial accounts.

This has left advertisers nervous to invest in the platform, including Apple.

Lack of moderation could also mean Apple had grounds to remove Twitter from the App Store for violating its rules. Other platforms like Parler have been banned from the App Store for this reason.

ElonMusk / Twitter

"They say that they are going to continue to moderate so I think that I’m counting on them to continue to do that," Cook told CBS News in November.

However, the official Apple account deleted all of its tweets and the company’s App Store lead Phil Schiller deactivated his account entirely.

Musk accused Apple of censorship.


Part of Musk's Monday rant included heavy criticism of Apple's 30 percent App Store fee.

Apple takes a 30 percent fee from all digital content purchased in an iPhone app, Musk has openly criticized this "secret tax" multiple times in the past.

Other companies like Spotify and Meta have also openly criticized Apple's App Store fee.

But the 30 percent fee has exasperated Musk's frustration with Apple as he is looking for ways to make Twitter more profitable.

Posted a meme to Twitter, Musk insinuated he would "go to war" with Apple rather than pay the 30 percent fee.


Musk and Cook solve their "misunderstanding"

The Tesla founder said he met with Cook on Wednesday (November 30) where he had a tour of Apple headquarters in Cupertino, CA.

Following their sit down, Musk said, "Tim was clear that Apple never considered" removing Twitter from the App Store.

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