Well, it was bound to happen eventually… we just thought we had another few weeks before Christmas ads started appearing.
It’s still more than 10 weeks until December 25, but the first advert has been released on our TV screens.
It feels like summer has only just come to a close, but it looks like we’ve already fast-forwarded to tinsel season and people don’t like it - they don’t like it one bit.
Who is responsible? Very.co.uk is the company in question, releasing the first festive-themed clip of the season.
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The footage sees a mother guide viewers through what she sees as the various stages of Christmas (“early Christmas, work Christmas, birthday Christmas and kid-free Christmas”).
"Christmas isn't just one day, it's lots of days," the woman says in the clip, enjoying the festive period with her family and work colleagues.
The advert arrived in the first week of OctoberVery
She might be feeling the festive spirit, but viewers on social media certainly weren’t after seeing the ad.
One wrote: “October 10: Thanks to Very, I’ve just seen my first Christmas TV ad, with obligatory Roy Wood’s ‘I Wish It Could Be Christmas Every Day’.
“At this rate it will be. Ghastly,” another said.
Another said: “I’m all for Christmas ads, but even I thought that was a bit early, Very.”
One more added: “Christmas ads in the first week of October. Be very ashamed of yourselves.”
“Nah, not having Very having a Christmas ad out already,” a user commented.
\u201cFirst Christmas ad from Very.\u201d— John Bond (@John Bond) 1665515850
\u201c9th October and I\u2019ve seen the first Christmas advert, and of course they\u2019re all wearing matching pyjamas. I hope\u201dvery\u201d go out of business. It\u2019s 11 weeks away ffs, get a grip!\u201d— Steven Carroll (@Steven Carroll) 1665318374
\u201cI'm all for Christmas ads, but even I thought that was a bit early, Very \ud83d\ude48\u201d— Sarah (@Sarah) 1665515885
\u201cOctober 10: Thanks to Very, I\u2019ve just seen my first Christmas TV ad, with obligatory Roy Wood\u2019s \u2018I Wish It Could Be Christmas Every Day\u2019.\n\nAt this rate it will be. Ghastly.\u201d— mark perkins (@mark perkins) 1665427570
\u201cChristmas ads in the first week of October. Be very ashamed of yourselves.\u201d— Paul Testa (@Paul Testa) 1665262911
\u201cFirst Christmas ad\u2026thanks Very! \ud83e\udd26\u200d\u2642\ufe0f\u201d— Martin Kneller (@Martin Kneller) 1665516581
\u201cNah, not having Very having a Christmas ad out already.\u201d— Brett Cullen (@Brett Cullen) 1665347059
\u201c#itv are you fecking serious with the Christmas ads already?!!! #very\u201d— angenevs (@angenevs) 1665166469
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