In response to the strategy, this is how the BBC political editor described s***posting:
So political parties or campaign groups make an advert that looks really rubbish and then people share it online saying ‘Oh, I can’t believe how s*** this is’ and then it gets shared and shared and shared and shared and they go ‘ha ha ha, job done.'
The problem is... that's not what s***posting is.
The Conservatives tweets were certainly s*** posts but that doesn’t necessarily mean they are “s***posts”.
In its most common forms, s***posting is not associated explicitly with political campaigning.
Of course, the definition of s***posting is broad and vague but to describe it strictly as a political strategy is simply misleading.
Although the Conservative posts are arguably an example of s***posting, they are not the definition of the action.
It's no surprise that Kuenssberg doesn't understand internet slang as she didn't spend her formative years online - but this could have all been avoided if someone on the Brexitcast team had asked someone under the age of 30 about it.
RIP s***posting - you can join “trolling” in the graveyard of internet slang killed by journalists.