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Hardee’s has a habit of offending people, and its new advertisement in Pakistan in the form of a gif has come under fire for its sexually suggestive content.
A woman’s red lipsticked pop-art mouth opens with a tape measure showing up to 10 inches. “Big Enough?” the letters taunt.
It’s big, it’s loaded, its Hardee's. Which Hardee’s burger is your favorite?
Posted by Hardee's Pakistan on Monday, 15 February 2016
Facebook users pounced on the ad.
Hardee’s, a US-owned fast food chain, has used sexually suggestive ads to sell their burgers in the past, and while this isn’t exactly a new tactic in the industry, people appear to be growing increasingly annoyed.
There's this gif with a woman
Why hesitate? Have me now
A tortilla wrapped with Santa Fe sauce, Jalapeno coins, Pepper black cheese. It's the all new 'Chicken Loader'.
Posted by Hardee's Pakistan on Monday, 8 February 2016
There’s this one with a woman's red lips
Posted by Hardee's Pakistan on Sunday, 10 May 2015
And, erm, this one
Lick slurp swallow!
Have you tried our delicious new caramel shake?
Posted by Hardee's Pakistan on Sunday, 20 December 2015
And this definitely-not-sexist one about milkshake
Start your weekend with a slurp of our caramel shake!
Posted by Hardee's Pakistan on Saturday, 26 December 2015
Across the pond, Americans aren't particularly impressed either.
In response to one of their latest adverts, YouTube User iJerseyDevil wrote:
This is borderline pornography, and just to sell a damn sandwich. Not only is it sexist, but there are probably kids watching this.
More: The woman who created friends has the perfect response to sexism
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