Gwyneth Paltrow's company, Goop, has attracted criticism from a Nasa scientist because they incorrectly claimed to use the space agency's materials in a wellness sticker.
Goop say the stickers, which you place on your body, "rebalance your energy frequency" and leave you with less stress and clearer skin.
Human bodies operate at an ideal energetic frequency, but everyday stresses and anxiety can throw off our internal balance, depleting our energy reserves and weakening our immune systems.
Body Vibes stickers (made with the same conductive carbon material NASA uses to line space suits so they can monitor an astronaut’s vitals during wear) come pre-programmed to an ideal frequency, allowing them to target imbalances.
Mark Shelhamer, a former chief scientist at NASA’s human research division, told Gizmodo:
Wow, what a load of BS this is.
Not only is the whole premise like snake oil, the logic doesn’t even hold up.
If they promote healing, why do they leave marks on the skin when they are removed?
do not have any conductive carbon material lining the spacesuits.
Goop later pulled their claim about Nasa materials from their website. In a statement to Gizmodo they said:
As we have always explained, advice and recommendations included on Goop are not formal endorsements and the opinions expressed by the experts and companies we profile do not necessarily represent the views of goop.
Our content is meant to highlight unique products and offerings, find open-minded alternatives, and encourage conversation.
We constantly strive to improve our site for our readers, and are continuing to improve our processes for evaluating the products and companies featured.
Based on the statement from Nasa, we’ve gone back to the company to inquire about the claim and removed the claim from our site until we get additional verification.
Body Vibes, said company behind the product, later apologised for this "communication error" and said they remained "committed to offering a holistic lifestyle tool and we stand by the quality and effectiveness of our product".