Since 2013, Swift has been locked into a sponsorship with Coca-Cola. Now that Pepsi out as the half-time show sponsor, fans think that this is the time Swift could step up to the plate.
In June 2015, Swift wrote an open letter to Apple Music, telling the company’s CEO Tim Cook that she was disappointed that the then-new streaming service wasn’t going to compensate artists for the streams users accrued in their three-month trial.
The letter was impactful, prompting Apple to swiftly announce that it would pay artists for their music during the free period, at a reduced rate.
The next year, it seemed like there were no bad feelings between her and the technology company and she appeared in many Apple Music commercials.
Super Bowl LVII is set for 12 February 2023 at State Farm Stadium in Glendale, Arizona.
Indy100 reached out to representatives for Swift. The NFL declined to comment.
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