This June was no different with companies like BP, BMW, Visa, and more adding a Pride flag to their logo or cover photo. But people noticed that companies with social media accounts in the Middle East did not have the same change.
One Twitter user, Alana Mastrangelo, posted a photo comparing the logos from the US and the Middle East side-by-side to show the difference.
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BMW's profile photo featured a rainbow gradient around its logo but BMW Middle East did not.
Cisco added rainbow colors to their logo but Cisco Middle East did not.
This trend continued for companies like Bethesda, BP, Mercedes Benz, Visa, and more.
— Alana Mastrangelo (@Alana Mastrangelo)
It's no surprise many Middle East-based accounts did not jump at the chance to celebrate Pride month. Nearly half of the countries that make up the Middle East have outlawed homosexuality due to the strong cultural and religious influence Islam has.
Egypt, Kuwait, Iran, Iraq, Lebanon, Oman, Qatar, Saudi Arabia, Syria, UAE, and the Gaza Strip of Palestine have made homosexuality illegal.
"A picture is worth 1,000 words. Notice the difference? Corporations can take their rainbow virtue signaling and stuff it," Brad wrote.
\u201cDear companies, posting about pride month and updating your profile picture/ banner to a rainbow flag is nice, but don't act like you're actually progressive unless you actively do stuff in the IRL too. Also, update your accounts that cater to the Middle East with pride stuff.\u201d