E-commerce giant Amazon decided to discontinue its charity donation program, AmazonSmile, amid massive layoffs and cost-cutting measures.
But now, shoppers who have utilized AmazonSmile are not pleased, noting that the program actually made an impact.
Through the program, the company would donate a small percentage of eligible purchases on the site to a customer's charity of choice.
According to AmazonSmile's website, the company said it had donated around $400m to US charities since the program was launched in 2013.
Charities that were a part of the initiative will still receive donations until February 20. They will also get a one-time donation amounting to the equivalent of three months' worth of donations when the program is done.
"With so many eligible organizations -- more than 1 million globally -- our ability to have an impact was often spread too thin," Amazon wrote in a statement on their website.
People took to social media to voice their disappointment in the company removing the program. They believe it's made a tremendous impact in helping their chosen charities get the funding they deserve.
One person on Twitter wrote: "Sad that AmazonSmile is shutting down next month. I've generated almost $1000 for charity through using it."
"Hey @amazon, the fact that you are getting rid of #amazon smile is one more reason to spend my money elsewhere. You call it spread too thin, but I say it reaches thousands of organizations that no one hears about. I hope you reconsider," another added.
A third wrote: "Amazon Smile shutting down is extremely disappointing. Not because of what it raised for any individual charity - most donations were modest - but the fact that Amazon will now hand-pick charities that align w/ corporate interests, gatekeeping millions of worthy charities."
Crouton & Friends, an Equine sanctuary nonprofit, also took to Twitter, noting that AmazonSmile "made a huge difference."
"I can tell you as an animal, not for profit, it made a huge difference to us...," they tweeted alongside a screenshot image of their charity and how they received over $9,300 in November 2022.
\u201cAmazon claims the Amazon Smile program didn\u2019t have an impact. I can tell you as an animal not for profit it made a huge difference to us. That $9400 meant the world. That isn\u2019t nothing to us. #amazonsmile #amazon @amazonsmile\u201d
\u201c@amazon is ending Amazon Smile citing a supposed lack of ability to have an impact. Emails they send to let me know what my chosen charity receives through this program say otherwise. What a shitty, disappointing decision from an evermore soulless company. #AmazonSmile #JeffBezos\u201d
\u201cI should have known that #AmazonSmile was too good for this world.\n\n"...the program has not grown to create the impact that we had originally hoped."\n\nSure as hell looks like it made an impact to me.\u201d
\u201c"...the program has not grown to create the impact that we had originally hoped."\n\nI don't know about that one @amazon, almost \u00a3400m towards causes handpicked by your customers sounds like a win to me. #amazonsmile\u201d
\u201cShame on @amazon for discontinuing the Amazon Smile program. You might think it has not \u201chad the impact you originally hoped\u201d, but for struggling animal rescue groups, that money made a big difference. Your new programs do NOTHING to rescue animals.\u201d
— Dr. Elizabeth Wheat (@Dr. Elizabeth Wheat)
Amazon further shared that they are still committed to making "meaningful change," such as creating "affordable housing" and giving access to "computer science education" for students in impoverished communities.
Indy100 reached out to Amazon for comment.
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