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Amazon has come under fire for having a shoe ad describe the product’s shade of brown as the N-word.
MP David Lammy took to Twitter on Monday evening to post a screenshot of the “racist microaggression” on the Amazon app:
Just buying brown brogues tonight leads to this racist micro aggression. Is it 2020 or 1720? Please @amazon take… https://t.co/0KuFcpKe4k — David Lammy (@David Lammy)
The seller is listed as “qian house” and is dispatched from a company in Sichuan, China.
Many people responded in shock to the blatantly racist language and outrage over how it was allowed:
After tagging Amazon in the initial tweet, Lammy posted an update to Twitter just one hour later that they had taken the product down.
He also noticed it had been up since March and so called for an immediate review into approving site descriptions:
Thank you @amazon for taking this down now but given the item has been on sale since March what systems do you have… https://t.co/YlV8Rf3qjL — David Lammy (@David Lammy)
Following the controversy, an Amazon spokesperson said:
All sellers must follow our selling guidelines and those who do not will be subject to action including potential removal of their account. The product in question is no longer available.
Lammy made headlines in June for an impassioned speech he made about structural racism, police brutality and the killing of George Floyd.
The MP pointed out at the time:
None of us can breath with this structural racism and discrimination in the UK. Yes, it’s very deep in America, but it’s present also in our own society.
And it doesn’t look to be getting any better...