The most valuable brand in each country, mapped

The most valuable brand in each country, mapped

Apple is no longer the world's most valuable brand.

Having led for the past five years by a considerable margin, the company was finally overtaken by Google, after Apple's brand value tumbled by 27 per cent to $107.1 billion in 2016.

Picture:Picture: Brand Finance

Google has managed to increase to $109.5 billion, while Amazon rocketed to a close third place of $106.4 billion, an increase of 53 per cent.

Picture:Picture: Brand Finance

These rankings are according to Brand Finance's Global 500 rankings.

A graphic by has worked out the world's most valuable brands, by country.

The report found that the biggest gains in brand value over the past decade were to be found in Silicon Valley.

Picture: Brand Finance

You can read the full report here.

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