
Apple is no longer the world's most valuable brand.
Having led for the past five years by a considerable margin, the company was finally overtaken by Google, after Apple's brand value tumbled by 27 per cent to $107.1 billion in 2016.
Picture: Brand Finance
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Google has managed to increase to $109.5 billion, while Amazon rocketed to a close third place of $106.4 billion, an increase of 53 per cent.
Picture: Brand Finance
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These rankings are according to Brand Finance's Global 500 rankings.
A graphic by HowMuch.net has worked out the world's most valuable brands, by country.
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The report found that the biggest gains in brand value over the past decade were to be found in Silicon Valley.
Picture: Brand Finance
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You can read the full report here.
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