<p>Burger King logo</p>

Burger King logo

Burger King/YouTube

Burger King UK has been branded “shameful” after marking International Women’s Day with a controversial tweet.

International Women’s Day happens annually to celebrate the achievements and advancements of women.

But the fast-food chain faced a flood of outrage after tweeting that “women belong in the kitchen”.

It later elaborated on the tweet, writing: “If they want to, of course. Yet only 20% of chefs are women.

“We’re on a mission to change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career.”

However, this clarification did not save Burger King from the fury of the internet.

Twitter users said the chain was pushing a sexist stereotype rather than promoting women’s rights.

And they pointed out that the original tweet has far more replies, likes and retweets than the follow-up tweets, so many people may have missed the actual message.

Others were unbothered about the tweet.

This is not the first time Burger King has faced accusations of sexism on the internet.

In a now-deleted Twitter exchange, someone asked the Burger King Twitter account what their favourite Taylor Swift song was. The account responded “the one about her ex”.

This caused Swifties to get #BurgerKingIsOverParty trending.

They also faced backlash over their mental health awareness meal campaign.

Please log in or register to upvote this article
The Conversation (0)