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Burger King UK has been branded “shameful” after marking International Women’s Day with a controversial tweet.
International Women’s Day happens annually to celebrate the achievements and advancements of women.
But the fast-food chain faced a flood of outrage after tweeting that “women belong in the kitchen”.
It later elaborated on the tweet, writing: “If they want to, of course. Yet only 20% of chefs are women.
“We’re on a mission to change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career.”
However, this clarification did not save Burger King from the fury of the internet.
Twitter users said the chain was pushing a sexist stereotype rather than promoting women’s rights.
And they pointed out that the original tweet has far more replies, likes and retweets than the follow-up tweets, so many people may have missed the actual message.
@BurgerKingUK what was the thought process behind this? AND on women’s day ... — no life no #SANA 🐹 (@no life no #SANA 🐹)
@BurgerKingUK This tweet has 22,000 retweets.
Your reply tweet has 1,000 retweets.
This is why using sexist rem… https://t.co/hT64pe2yMq — Ryan Brown 🎮 (@Ryan Brown 🎮)
@BurgerKingUK Continuing to perpetuate a harmful stereotype as clickbait on International Women's Day? Oh hell no you didn't — Saria ✨ (@Saria ✨)
@BurgerKingUK Shameful Burger King absolutely bang out of order. On Women's Day no less! — Dell 💦 13-4 (@Dell 💦 13-4)
Others were unbothered about the tweet.
@prkives @BurgerKingUK Why's is this a biggy? Ppl way too sensitive. If that was directed to men u be seeing everyo… https://t.co/XXqgZ9JtTp — Djwizzo💪👌 (@Djwizzo💪👌)
@iamtimfoley Read the rest of the chain. It's about scholarships for female employees who want to be chefs. — David Bell, but not that one (@David Bell, but not that one)
This is not the first time Burger King has faced accusations of sexism on the internet.
In a now-deleted Twitter exchange, someone asked the Burger King Twitter account what their favourite Taylor Swift song was. The account responded “the one about her ex”.
This caused Swifties to get #BurgerKingIsOverParty trending.
They also faced backlash over their mental health awareness meal campaign.