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David Cameron graces the front of today's Telegraph urging Ukip voters to "come home".
If that line sounds familiar, it's because it was used by Gordon Brown five years ago in the days before the 2010 general election.
Brown isn't the only former prime minister than Cameron is borrowing from. This morning Carl Packman points outthat Cameron's line "there is no such thing as public money", which he said yesterday while making the case for low taxation was previously used by Margaret Thatcher in 1983.
More: What Conservative ministers say behind closed doors