Cast your mind back to 2014. It was only five years ago but it already feels like an eternity.
Brexit was merely a policy pledge by David Cameron in the Tory election manifesto, Donald Trump wasn't president and England were still bad at football.
The upcoming 2015 general election was shaping up nicely from a Labour perspective as people were hopeful that the Ed Miliband led party could topple Cameron's Conservatives, who were in a coalition with the Liberal Democrats.
Things were all going well for Miliband ahead of his campaign tour around the UK but it all went very wrong for him when he went to meet some working people in a greasy spoon cafe and was confronted with a bacon sandwich.
The incident probably wasn't responsible for Labour losing that election but it really didn't help and that moment has followed Miliband around like a bad smell ever since. There's even an entire Wikipedia page dedicated to it.