We don’t know what the opposite of preaching to the choir is, but we imagine it looks a lot like the ‘anti-woke’, right-wing news channel GB News having a stand at this year’s Labour Party conference.
The build-up to the event has seen the party met with intense media scrutiny, after Sir Keir Starmer ditched plans to reintroduce electoral colleges and released a lengthy essay on his ‘vision’ for the party.
Meanwhile, Canterbury MP Rosie Duffield is skipping the conference over her controversial views on trans rights.
Now, the latest thing to emerge from this year’s conference – which takes place in-person in Brighton after a digital event in 2020 – is the appearance of GB News.
You know, the news station which boasts former Ukip leader Nigel Farage, Tory MP Esther McVey and Daily Mail columnist Dan Wootton as presenters – people you don’t typically associate with left-wing politics.
And it appears as though their social media are aware of that, too.
“Some of the GB News team are live at the @UKLabour conference,” the channel tweeted, lobbing in the eyes emoji at the end for good measure.
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News of the channel’s appearance at the conference has since been met with ridicule, however, as people suggest alternatives to saying hello to their crew, and point out how much better the external set-up is to their studio set:
But it looks like if you zoom out a back end of a caravan! https://t.co/ircmNdh3Bi— Underdog Defence (@Underdog Defence) 1632572035
@AaronLobo_ @tomhfh @UKLabour @GBNEWS @sofia_berman You’re alright, thank you.— Andrew Brook 🏳️🌈 🇪🇺 🎹 🎤 #GTTO 🏳️⚧️✊🏿 (@Andrew Brook 🏳️🌈 🇪🇺 🎹 🎤 #GTTO 🏳️⚧️✊🏿) 1632569701
@AaronLobo_ @UKLabour @GBNEWS @sofia_berman @tomhfh Rather crap in my hands and clap 👏..more useful— Alan (@Alan) 1632571146
@AaronLobo_ @suekenmax @UKLabour @GBNEWS @sofia_berman @tomhfh https://t.co/bfEjH80YwM— dsp1 (@dsp1) 1632573378
Big crowds at the @gbnews stand!! 😂😂😂😂😂😂😂 https://t.co/IBJJ5zMdTU— Bernard McEldowney (@Bernard McEldowney) 1632572663
When your four day pop-up studio in a conference looks, sounds and has better lighting than your actual TV studio: https://t.co/VvCqQGc9Q9— TV Zone | Extra (@TV Zone | Extra) 1632570474
I suspect the people running this stand might have a quiet week. https://t.co/IW8dGUrqDV— 40.1%Londoner (@40.1%Londoner) 1632569490
Better lighting than their studio.... https://t.co/f8lkCib1R1— Dick_Byrne 😷 vaccinated (@Dick_Byrne 😷 vaccinated) 1632569366
@AaronLobo_ @tomhfh @UKLabour @GBNEWS @sofia_berman I’d rather visit Wetherspoons . And there’s no chance of me doi… https://t.co/0JKg7whv5e— Chris 🏳️🌈🔸 (@Chris 🏳️🌈🔸) 1632574159
We really hope they’ve brought something to read to pass the time, as somehow, we don’t envisage their stall being particularly busy.
How about that Andrew Neil interview in the Mail?